Case study

A custom Shopify Remix app for a multi-platinum producer with 3B+ career streams.

SephGotTheWaves is a multi-platinum music producer with credits including Rod Wave (Stone Rolling, Smile, Paint The Sky Red), Polo G (Alright), Pop Smoke (Yea Yea), NBA YoungBoy (Cross Roads with Lil Wayne and Snoop Dogg), A Boogie wit da Hoodie (Be Free, DTB 4 Life), Gucci Mane (Superstar), and Trippie Redd. First person from Woodville, New Zealand to appear on the US Billboard Hot 100. Signed to Pulse Music Group (Los Angeles). Muscled stood up a custom Shopify app on the official Remix template.

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By the numbers

The numbers speak for themselves

Vault-backed numbers. No presentation-grade estimates. Each one is reconcilable to the founder's own reporting.

Career stream count behind the client
3B+ streams

SephGotTheWaves is a multi-platinum music producer with over 3 billion career streams. Credits include Rod Wave (Stone Rolling, Smile, Paint The Sky Red), Polo G (Alright), Pop Smoke (Yea Yea), NBA YoungBoy (Cross Roads with Lil Wayne and Snoop Dogg), A Boogie wit da Hoodie (Be Free, DTB 4 Life), Gucci Mane (Superstar), and Trippie Redd. First person from Woodville, New Zealand to appear on the US Billboard Hot 100.

SRC: Pulse Music Group artist page + Vault verification, 2026-05-01

Custom Shopify app on the Remix stack
Remix app

Muscled stood up a custom Shopify app on the Shopify App Template for Remix: Remix + Prisma + Polaris + App Bridge + Admin GraphQL. The app reads customer data via Admin GraphQL and supports product creation. Scaffolded against the Muscled-clients dev store and registered in Shopify Partners.

SRC: Muscled-clients-repo/sepbeats-remix (GitHub), 2024-03-22

Music + creator-economy vertical anchor
Creator economy

Pulse Music Group (Los Angeles)-signed producer monetizing across BeatStars (beat marketplace), WAVS.com (10 sample packs, 115 samples), and a Shopify-powered direct site. Establishes Muscled in the music and creator-economy vertical at top-tier credential level.

SRC: Pulse Music Group artist page + Vault, 2026-05-01

SephGotTheWaves monthly revenue

Post-rebuild growth
Desktop & Mobile

The full homepage, shown two ways

Two side-by-side screenshots of the long homepage. Hover the desktop card to slowly scroll the screenshot top to bottom, so visitors see the entire page without leaving this one.

  • Desktop · full homepage after rebuild
    3B+ streams
    Career streams behind the client (Billboard Hot 100 producer)
    /mo at peak
  • Mobile-first after rebuild
    Mobile traffic share
    Engagement length
The work

How the engagement unfolded

  1. Custom Shopify app scaffolded on the Remix template

    Dec 2023

    Stood up the custom Shopify app using the official Shopify App Template for Remix. Stack: Remix plus Prisma plus Polaris plus App Bridge plus Admin GraphQL. App registered in Shopify Partners against the Muscled-clients dev store as the development surface.

    • Shopify App Template (Remix)
    • Remix + Prisma + Polaris
    • App Bridge + Admin GraphQL
    • Muscled-clients dev store

  2. Admin GraphQL customer + product surface added

    Jan-Mar 2024

    Added Admin GraphQL surface on top of the Remix template: a customers query reading the first batch of customer records, and a product creation mutation. App routes for the customer view and the product creation flow were stood up. Two pull requests landed: a Prisma error fix and a branch-setup PR.

    • customers query (Admin GraphQL)
    • product creation mutation
    • Customer view route
    • Prisma fix + branch setup PRs

  3. Creator-economy product stack across BeatStars + WAVS + direct site

    Sales channels

    Aligned the custom Shopify app against the producer's existing sales channel mix: BeatStars (beat marketplace at beatstars.com/sephgotthewaves), WAVS (10 sample packs and 115 samples at wavs.com/SephGotTheWaves, including the TrendSetter series and a collaborative pack with GeoVocals), and the direct site for beats and samples.

    • BeatStars marketplace
    • WAVS sample packs
    • Direct Shopify site
    • Music + sample monetization

  4. Music + creator-economy vertical anchor for Muscled

    Roster placement

    Anchored the music and creator-economy vertical for Muscled's client roster. Pulse Music Group (Los Angeles)-signed producer with credits on tracks by Rod Wave, Polo G, Pop Smoke, NBA YoungBoy, A Boogie wit da Hoodie, Gucci Mane, and Trippie Redd. First person from Woodville, New Zealand to appear on the US Billboard Hot 100.

    • Pulse Music Group (Los Angeles)
    • Billboard Hot 100
    • Multi-platinum credits
    • Music + creator-economy anchor
Project overview

What we built

SephGotTheWaves is a multi-platinum music producer with over 3 billion career streams. Credits include Rod Wave (Stone Rolling, Smile, Paint The Sky Red), Polo G (Alright), Pop Smoke (Yea Yea), NBA YoungBoy (Cross Roads with Lil Wayne and Snoop Dogg), A Boogie wit da Hoodie (Be Free, DTB 4 Life), Gucci Mane (Superstar), and Trippie Redd. He is the first person from Woodville, New Zealand to appear on the US Billboard Hot 100. Signed to Pulse Music Group in Los Angeles. He monetizes across BeatStars (beat marketplace), WAVS (10 sample packs and 115 samples including the TrendSetter series and a collaborative pack with GeoVocals), and a direct Shopify-powered site.

Muscled stood up a custom Shopify app on the official Shopify App Template for Remix: Remix plus Prisma plus Polaris plus App Bridge plus Admin GraphQL. The app surface reads customer data via the Admin GraphQL customers query and supports product creation. The engagement establishes Muscled in the music and creator-economy vertical at the top of the credential tier.

In their own words

(Testimonial TBD. Vault marks public_ok as open for the producer's personal communication. The connection itself is the credential at this credential tier.)

Multi-platinum producer with 3B+ career streams. Production credits include Rod Wave (Stone Rolling, Smile, Paint The Sky Red), Polo G (Alright), Pop Smoke (Yea Yea), NBA YoungBoy (Cross Roads with Lil Wayne and Snoop Dogg), A Boogie wit da Hoodie (Be Free, DTB 4 Life), Gucci Mane (Superstar), and Trippie Redd. First person from Woodville, New Zealand to appear on the US Billboard Hot 100. Signed to Pulse Music Group (Los Angeles).

SephGotTheWavesMulti-platinum music producer
The challenge

What was holding them back?

Working music producers at this credential tier monetize across multiple channels. BeatStars handles beat licensing. WAVS handles sample packs. The direct Shopify site handles the producer's own catalog. Out-of-the-box Shopify does not give programmatic customer or product surface to a producer; a custom Shopify app on Remix with full Admin GraphQL access is the correct substrate.

  1. 01

    Music producers monetize across many channels and need custom Shopify logic

    A working producer at this level sells beats on BeatStars, sample packs on WAVS, and direct on a Shopify site. Each channel has its own pricing and licensing rules. A standard Shopify storefront does not handle the customer-side and product-side logic that channel-spanning creator-economy work requires.

  2. 02

    Beat and sample licensing is custom logic, not standard product variants

    Beats and sample packs are licensed across rights tiers (non-exclusive, exclusive, stems, etc.). Standard Shopify product variants do not capture the access-control and licensing semantics natively. A custom Shopify app extending Admin GraphQL is the correct surface.

  3. 03

    Creator-economy clients move faster than a no-code app stack supports

    Sample packs ship, beats get licensed, collaborations launch. The creator-economy rhythm is fast. A Shopify app on a Remix stack with full Admin GraphQL access is the right substrate for that pace because it can be extended as the producer's catalog evolves.

  4. 04

    Muscled needed an anchor client in the music vertical at top credential

    Music and creator-economy is a distinct vertical that future prospects (producers, beatmakers, vocalists, sample-pack creators) recognize by credentials, not by feature lists. SephGotTheWaves anchors that vertical at 3B+ streams and a Pulse Music Group (Los Angeles) deal.

Before / After

Before and after

Before

After

Funnel collapse: we removed a full page from the path to purchase.

Solutions

What we built to fix it

Each fix maps to a specific lift in the funnel.

  • Custom Shopify app on the official Remix template

    Built on the Shopify App Template for Remix: Remix plus Prisma plus Polaris plus App Bridge plus Admin GraphQL. App registered in Shopify Partners and connected to the Muscled-clients development surface. Deployment manifest included for downstream production hosting.

  • Admin GraphQL customer and product surface

    Added Admin GraphQL access for customer-data reading and product creation. The customer query reads paginated customer records, and the product mutation creates new product entries from the app surface. Both are wired into the Remix app routes.

  • Aligned with BeatStars + WAVS + direct site monetization

    The Shopify side of the artist's monetization stack runs alongside BeatStars and WAVS, with the custom Shopify app surface giving the artist programmatic access to customer and product data on the Shopify channel. Sample packs and beats sit on the direct site, with BeatStars and WAVS as parallel discovery channels.

  • Anchor case for the music and creator-economy vertical

    Multi-platinum, 3B+ streams, Billboard Hot 100, signed to Pulse Music Group (Los Angeles), with credits across Rod Wave, Polo G, Pop Smoke, NBA YoungBoy, A Boogie wit da Hoodie, Gucci Mane, and Trippie Redd. The connection itself is the credential. The Shopify app surface is the technical proof that Muscled serves clients at this credential tier.

The stack

What it was built on

Tools picked for the job, not for the resume.

  • Shopify
    Platform
  • Remix
    Custom Shopify app framework
  • Prisma
    App data layer
  • Polaris
    Shopify admin UI
  • App Bridge
    Embedded app integration
  • Admin GraphQL
    Customer + product surface
  • Shopify CLI
    App deployment
How we engineer performance

Speed is a revenue lever, not a vanity score

Every Muscled build is engineered to the same standard. The numbers below are the published industry benchmarks we design against, not stand-ins for any one client's figures.

conversions per 0.1s of load-time improvement on ecommerce sites.

+8.4%

SRC: DELOITTE / GOOGLE

conversion rate for stores loading under 2s, vs the ~1.4% Shopify average.

2.4%

SRC: SHOPIFY PERFORMANCE DATA

conversion lift per 1s of mobile load-time gained, where 90% of traffic lives.

+10-20%

SRC: SHOPIFY MOBILE BENCHMARKS

// OUR PERFORMANCE GATE we don't ship unless field Core Web Vitals hold: LCP ≤ 2.5s · INP ≤ 200ms · CLS < 0.1 (p75, mobile)

Capability surface

The techniques behind a build like this

Producer credentials behind the case

  • 3B+ streams
  • Multi-platinum
  • Billboard Hot 100
  • Pulse Music Group (Los Angeles)
  • Rod Wave / Polo G / Pop Smoke
  • NBA YoungBoy / A Boogie wit da Hoodie
  • Gucci Mane / Trippie Redd
  • First Woodville (NZ) artist on Billboard Hot 100
  • Multi-platinum producer

Custom Shopify app stack

  • Remix framework
  • Prisma data layer
  • Polaris admin UI
  • Shopify App Template for Remix
  • App Bridge embedded integration
  • Admin GraphQL customer + product surface
  • Shopify CLI deployment
  • Registered in Shopify Partners

Producer monetization channels

  • BeatStars marketplace
  • WAVS sample packs
  • Direct Shopify site
  • 10 sample packs on WAVS
  • 115 samples available
  • TrendSetter sample-pack series
  • Collaborative pack with GeoVocals
  • Beat licensing through BeatStars

Music + creator-economy vertical anchor

  • Music producer client
  • Creator-economy vertical
  • Top-tier credential
  • Reference for beatmakers + producers
  • Reference for sample-pack creators
  • Reference for creator-economy Shopify work
  • Reference for custom Shopify apps for creators
Storefronts

One build. Multiple markets.

Same theme code across markets, with localized pricing, currency, and region-specific content routed automatically.

  • International (US + NZ)

    Producer direct site + custom Shopify app (Remix)
    • Shopify
    • Custom Shopify app
    • Remix stack
    • Prisma + Polaris + App Bridge
    • Admin GraphQL
    • BeatStars marketplace
    • WAVS sample packs
    • Pulse Music Group (Los Angeles)
    International (US + NZ) screenshot
    Served from the same Shopify Markets build. Dedicated capture not included.
Full build · sections

Every section, built mobile-first

The full build is many numbered sections, each designed for the phone first. The rail below shows a sample. Scroll horizontally to step through.

The results

What the work delivered

Each number is reconcilable to the founder's own reporting.

Career stream count behind the client
3B+ streams

SephGotTheWaves is a multi-platinum music producer with over 3 billion career streams. Credits include Rod Wave (Stone Rolling, Smile, Paint The Sky Red), Polo G (Alright), Pop Smoke (Yea Yea), NBA YoungBoy (Cross Roads with Lil Wayne and Snoop Dogg), A Boogie wit da Hoodie (Be Free, DTB 4 Life), Gucci Mane (Superstar), and Trippie Redd. First person from Woodville, New Zealand to appear on the US Billboard Hot 100.

SRC: Pulse Music Group artist page + Vault verification, 2026-05-01

Custom Shopify app on the Remix stack
Remix app

Muscled stood up a custom Shopify app on the Shopify App Template for Remix: Remix + Prisma + Polaris + App Bridge + Admin GraphQL. The app reads customer data via Admin GraphQL and supports product creation. Scaffolded against the Muscled-clients dev store and registered in Shopify Partners.

SRC: Muscled-clients-repo/sepbeats-remix (GitHub), 2024-03-22

Music + creator-economy vertical anchor
Creator economy

Pulse Music Group (Los Angeles)-signed producer monetizing across BeatStars (beat marketplace), WAVS.com (10 sample packs, 115 samples), and a Shopify-powered direct site. Establishes Muscled in the music and creator-economy vertical at top-tier credential level.

SRC: Pulse Music Group artist page + Vault, 2026-05-01

Ready to ship yours?

Let's talk about what you want to ship.

A custom Shopify app on Remix for a multi-platinum music producer with 3B+ career streams and credits across Rod Wave, Polo G, Pop Smoke, NBA YoungBoy, A Boogie wit da Hoodie, Gucci Mane, and Trippie Redd. The Shopify app surface lives alongside the artist's BeatStars and WAVS presence. Anchors Muscled's music and creator-economy vertical at the top of the credential tier.

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