CASE STUDY

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Recreation Outfitters
Challenge
BUSINESS CHALLENGES

What Was Holding Recreation Outfitters’s Store Back?

Recreation Outfitters faced key challenges that limited their growth: a complicated product navigation system and an underperforming checkout process. Their extensive catalog, including adventure gear, boats, RVs, and home recreation products, was difficult for customers to browse efficiently, while a cumbersome checkout led to abandoned carts. Our team simplified the navigation structure and optimized the checkout experience, creating a seamless, user-friendly journey. These enhancements now set Recreation Outfitters apart from competitors, driving higher engagement and ensuring customers can easily find and purchase the adventure products they love.
SOLUTIONS

Our Key Fixes That Boosted Recreation Outfitters’s Success

Enhanced Landing Page for Higher Conversions: We redesigned the landing page with a focus on compelling visuals and clear calls-to-action, leading to a noticeable uptick in customer engagement.
User-Centric Navigation and UX Enhancements: By simplifying navigation and improving user experience, we ensured customers could easily find what they were looking for, boosting retention.
Improved Site Speed and Performance: Optimizing the site's loading time and backend functionality resulted in a faster and smoother shopping experience.
Increased Average Order Value (AOV): Implemented strategic upselling techniques and bundle options, encouraging customers to add more to their carts.
Optimized Subscription Functionality: Streamlined the subscription process to make it seamless and appealing, increasing recurring revenue for the business.
Solutions

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