CASE STUDY
Client Name
Case Study Headline
Services Provided:
BUSINESS CHALLENGES
What Was Holding Plum Deluxe Store Back?
Plum Deluxe’s store was held back by several challenges, including a dated website that lacked a user-friendly experience and did not effectively showcase the brand’s premium offerings. The product range was not fully aligned with customer preferences and evolving trends in the wellness industry. Inconsistent branding and packaging hindered its ability to create a cohesive, recognizable identity. The lack of personalized customer experiences and data-driven insights limited growth potential. Additionally, limited digital marketing and community-building efforts kept the brand from reaching its full audience.
SOLUTIONS
Our Key Fixes That Boosted Plum Deluxe Success
Enhanced Landing Page for Higher Conversions: We redesigned the landing page with a focus on compelling visuals and clear calls-to-action, leading to a noticeable uptick in customer engagement.
User-Centric Navigation and UX Enhancements: By simplifying navigation and improving user experience, we ensured customers could easily find what they were looking for, boosting retention.
Increased Average Order Value (AOV): Implemented strategic upselling techniques and bundle options, encouraging customers to add more to their carts.
Optimized Subscription Functionality: Streamlined the subscription process to make it seamless and appealing, increasing recurring revenue for the business.
