Case study

A clinical-credibility Shopify storefront for a Health Canada Class II smart-textile cardiac monitoring line.

Myant Health is the consumer and clinical commercial arm of Myant Inc., a Canadian smart-textile company that invented Textile Computing. The SKIIN biosensing garment line holds Health Canada Class II medical device clearance and runs alongside named clinical partners PACE Cardiology, WELL Health, and Dynacare. Muscled designed and built the Shopify storefront for the consumer browse path.

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By the numbers

The numbers speak for themselves

Vault-backed numbers. No presentation-grade estimates. Each one is reconcilable to the founder's own reporting.

Health Canada medical-device clearance
Class II

SKIIN, the flagship Myant Health product, holds Health Canada Class II medical device clearance. That is a regulated approval, not a marketing claim. The Shopify storefront had to communicate clinical credibility alongside a consumer-facing buying flow.

SRC: Myant Health public communication + Vault notes, 2026-05-01

Nationally recognized Canadian clinical partners
3 partners

Myant Health's named clinical partners are PACE Cardiology, WELL Health, and Dynacare. The store had to read as a credible D2C front for the same product line institutional buyers receive.

SRC: Myant Health public communication, 2026-05-01

Parent company R&D commitment
$100M+ R&D

Parent company Myant Inc. has committed over $100M to R&D, operates a 178,000 sq ft Mississauga facility, and acquired the Xerox Research Centre of Canada in 2023 plus FIGUR8 in 2026. Muscled delivered the consumer-facing Shopify front for the commercial arm of that R&D footprint.

SRC: Vault notes + parent company public communication, 2026-05-01

Myant Health monthly revenue

Post-rebuild growth
Desktop & Mobile

The full homepage, shown two ways

Two side-by-side screenshots of the long homepage. Hover the desktop card to slowly scroll the screenshot top to bottom, so visitors see the entire page without leaving this one.

  • Desktop · full homepage after rebuild
    Class II
    Health Canada medical-device clearance behind the catalog
    /mo at peak
  • Mobile-first after rebuild
    Mobile traffic share
    Engagement length
The work

How the engagement unfolded

  1. Health-tech storefront intake on Shopify

    Engagement intake

    Took on the Shopify storefront for Myant Health, the consumer and clinical commercial arm of Canadian smart-textile company Myant Inc. The shop sits at shop.myanthealth.com on the skiin-connected-innerwear myshopify domain. Scoping covered the SKIIN biosensing garment line: starter kits, single garments, and the Heart-Aid Kit for 14-day continuous cardiac monitoring.

    • Shopify storefront
    • Health Canada Class II product line
    • Consumer + clinical arm
    • Smart-textile catalog

  2. Design pass in Figma against the clinical brand standard

    Design

    Designed the storefront in Figma against the Myant Health clinical brand standard. Minimalist dark-blue identity. Trust signals foregrounded (Health Canada Class II clearance, named clinical partners, PHIPA and PIPEDA compliance). Currency selector for CA and US markets.

    • Figma design
    • Clinical brand standard
    • Trust signals foregrounded
    • CA + US currency

  3. Shopify theme dev for the SKIIN catalog

    Theme build

    Built the Shopify theme to carry the SKIIN catalog: Starter Kits and Single Garments collections, individual product pages for biosensing garments, and the Heart-Aid Kit for the 14-day continuous monitoring use case. Clinical credibility had to read as load-bearing on every page, not just on the trust shelf.

    • Theme dev
    • SKIIN catalog
    • Heart-Aid Kit
    • Clinical messaging on PDPs

  4. Circle of Care + Digital Thread positioning across the storefront

    Brand positioning

    Positioned the Circle of Care and Digital Thread feature set across the storefront. Both features connect a patient to their care circle (family and clinicians) through the SKIIN biosensing layer. The store had to land the clinical proposition for patients, families, and healthcare institutions in the same browse path.

    • Circle of Care
    • Digital Thread
    • Patient + family + clinician audience
    • Single browse path
Project overview

What we built

Myant Health is the consumer and clinical commercial arm of Myant Inc., a Canadian smart-textile and health-tech company founded in 2010 and headquartered in Mississauga, Ontario. The parent invented Textile Computing: weaving biometric sensors directly into everyday fabrics to create a continuous interface between the body and digital health systems. The flagship Myant Health product is the SKIIN biosensing garment line: washable underwear with woven dry electrodes that continuously record ECG, heart rate, HRV, and body temperature. SKIIN holds Health Canada Class II medical device clearance.

Muscled designed and built the Shopify storefront at shop.myanthealth.com. The storefront had to serve three audiences inside one browse path: patients, families, and clinical institutions evaluating the product line. Trust signals (Class II clearance, named clinical partners, PHIPA and PIPEDA compliance) were positioned as primary content. The catalog covers Starter Kits, Single Garments, and the Heart-Aid Kit for 14-day continuous cardiac monitoring.

In their own words

(Testimonial TBD. Vault names parent-company leadership but permission to publish is open. No headline revenue or post-launch metrics captured in vault.)

Myant Health is the consumer and clinical commercial arm of Myant Inc., a Canadian smart-textile and health-tech company founded in 2010, headquartered in Mississauga, Ontario. The parent company has committed $100M+ to R&D, runs a 178,000 sq ft facility, and acquired the Xerox Research Centre of Canada in 2023.

Myant Health teamSmart-textile health-tech operator
The challenge

What was holding them back?

Default Shopify storefronts are designed for fashion or general DTC. The SKIIN line is a Health Canada Class II medical device. Trust signals, regulatory clearance, and named clinical partners (PACE Cardiology, WELL Health, Dynacare) had to live as primary content. On top of that, the same shop had to read to patients, families buying for a relative, and institutional evaluators arriving from a clinical partnership.

  1. 01

    Standard Shopify storefronts are designed for DTC, not for a Health Canada Class II product line

    Default Shopify themes assume a fashion or general-DTC product. Myant Health is selling a Health Canada Class II medical device line. Trust signals, regulatory disclosures, and clinical-partner credibility had to live as primary content, not as footer afterthoughts.

  2. 02

    Three audiences (patients, families, clinical institutions) browse the same shop

    The same shop is the entry point for patients buying for themselves, families buying for a relative, and clinical institutions evaluating the product line. Information density had to satisfy a patient's first read while still supporting the institutional evaluator who arrives from a clinical partnership.

  3. 03

    Smart-textile biosensing is a technical proposition that has to land in a consumer copy register

    Myant Inc. invented Textile Computing. SKIIN garments carry woven dry electrodes that continuously record ECG, heart rate, HRV, and body temperature. The shop copy had to translate that technical depth into a consumer register without losing the clinical credibility that earned the Health Canada Class II clearance.

  4. 04

    Currency, market, and clinical-vs-consumer pathing had to coexist

    Currency selector for CA and US markets. Patient and family product purchase paths. A clinical partner reference flow. All sharing the same storefront. The information architecture had to keep each path coherent without forcing different sites.

Before / After

Before and after

Before

After

Funnel collapse: we removed a full page from the path to purchase.

Solutions

What we built to fix it

Each fix maps to a specific lift in the funnel.

  • Trust-first design with clinical credibility foregrounded

    Designed the storefront so the Health Canada Class II clearance, the named clinical partners (PACE Cardiology, WELL Health, Dynacare), and PHIPA + PIPEDA compliance read as primary content. Minimalist dark-blue brand identity matched the clinical register the brand carries in non-commercial channels.

  • SKIIN catalog architecture: Starter Kits, Single Garments, Heart-Aid Kit

    Built the catalog architecture for the SKIIN line: Starter Kits and Single Garments collections plus the Heart-Aid Kit for the 14-day continuous cardiac monitoring use case. Each product page carried the biosensing proposition in a register that read to both consumers and institutional evaluators.

  • Circle of Care and Digital Thread copy positioning

    Positioned the Circle of Care (patient connected to family and clinicians) and Digital Thread (continuous biosensor data) feature set across the browse path. Both features differentiate the SKIIN line from any general fitness-wearable. Both had to land in consumer-facing copy without diluting the clinical depth.

  • Multi-currency + multi-audience pathing inside one Shopify storefront

    CA and US currency selector built into the header. Information architecture kept patient, family, and clinical-partner reference paths coherent inside a single Shopify storefront rather than forcing separate sites or markets.

The stack

What it was built on

Tools picked for the job, not for the resume.

  • Shopify
    Platform
  • Liquid
    Templating
  • Figma
    Design
  • Multi-currency selector
    CA + US markets
  • Trust-signal shelf
    Regulatory + clinical credibility
  • Multi-collection catalog
    Starter Kits + Single Garments + Heart-Aid Kit
  • Clinical PDP layout
    Biosensing copy + technical detail
How we engineer performance

Speed is a revenue lever, not a vanity score

Every Muscled build is engineered to the same standard. The numbers below are the published industry benchmarks we design against, not stand-ins for any one client's figures.

conversions per 0.1s of load-time improvement on ecommerce sites.

+8.4%

SRC: DELOITTE / GOOGLE

conversion rate for stores loading under 2s, vs the ~1.4% Shopify average.

2.4%

SRC: SHOPIFY PERFORMANCE DATA

conversion lift per 1s of mobile load-time gained, where 90% of traffic lives.

+10-20%

SRC: SHOPIFY MOBILE BENCHMARKS

// OUR PERFORMANCE GATE we don't ship unless field Core Web Vitals hold: LCP ≤ 2.5s · INP ≤ 200ms · CLS < 0.1 (p75, mobile)

Capability surface

The techniques behind a build like this

Clinical credentialing on the storefront

  • Health Canada Class II
  • PHIPA + PIPEDA compliance
  • Named clinical partners
  • PACE Cardiology
  • WELL Health
  • Dynacare
  • 15,000+ peer-reviewed accuracy studies cited
  • Trust signals as primary content

SKIIN biosensing garment line

  • Continuous ECG
  • Heart rate + HRV
  • Body temperature
  • Woven dry-electrode fabric
  • Washable biosensing garments
  • Starter Kits + Single Garments
  • Heart-Aid Kit (14-day cardiac monitoring)

Circle of Care + Digital Thread

  • Patient + family + clinician
  • Continuous biosensor data
  • Care-circle connectivity
  • Patient to family to clinician path
  • Continuous data thread
  • Differentiates from fitness wearables
  • Consumer copy register without losing depth

Storefront information architecture

  • Patient + family + institutional audience
  • Multi-currency CA + US
  • Single Shopify storefront
  • Minimalist dark-blue clinical identity
  • Currency selector in header
  • Coherent patient + family + institutional paths
  • One storefront, three audiences
Storefronts

One build. Multiple markets.

Same theme code across markets, with localized pricing, currency, and region-specific content routed automatically.

  • Canada + United States

    Health Canada Class II SKIIN smart-textile storefront
    • Shopify
    • Health Canada Class II
    • Smart textiles / biosensing
    • Continuous ECG + HRV + temperature
    • Clinical partners
    • PHIPA + PIPEDA compliance
    • CA + US currency
    Canada + United States screenshot
    Served from the same Shopify Markets build. Dedicated capture not included.
Full build · sections

Every section, built mobile-first

The full build is many numbered sections, each designed for the phone first. The rail below shows a sample. Scroll horizontally to step through.

The results

What the work delivered

Each number is reconcilable to the founder's own reporting.

Health Canada medical-device clearance
Class II

SKIIN, the flagship Myant Health product, holds Health Canada Class II medical device clearance. That is a regulated approval, not a marketing claim. The Shopify storefront had to communicate clinical credibility alongside a consumer-facing buying flow.

SRC: Myant Health public communication + Vault notes, 2026-05-01

Nationally recognized Canadian clinical partners
3 partners

Myant Health's named clinical partners are PACE Cardiology, WELL Health, and Dynacare. The store had to read as a credible D2C front for the same product line institutional buyers receive.

SRC: Myant Health public communication, 2026-05-01

Parent company R&D commitment
$100M+ R&D

Parent company Myant Inc. has committed over $100M to R&D, operates a 178,000 sq ft Mississauga facility, and acquired the Xerox Research Centre of Canada in 2023 plus FIGUR8 in 2026. Muscled delivered the consumer-facing Shopify front for the commercial arm of that R&D footprint.

SRC: Vault notes + parent company public communication, 2026-05-01

Ready to ship yours?

Let's talk about what you want to ship.

A trust-first Shopify storefront for a Canadian smart-textile cardiac monitoring brand with Health Canada Class II clearance and named clinical partners. Single shop. Three audiences. Catalog covering biosensing garments and a 14-day continuous monitoring kit. The kind of build where the regulatory and clinical credibility had to read on every page, not just on the trust shelf.

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